Jun 7th-Jun 9th 2017, after an absence of seven years, Asia Fashion Federation China Conference re-gathered in Hangzhou where is known as a paradise on earth. Representatives from China, Japan, Korea, Singapore, Vietnam and Thailand have witnessed the rapid development and magnificent change among China fashion industry by the brand new form of industry organization in the era of Internet. Leaders of Asia fashion industry, outstanding entrepreneurs, fashion celebrities and elitist fashion designers were gathered at Linping E-Fashion Town to discuss the new chapter of future Asia fashion. On the base of mutual understanding and communication, in 2003 Asia Fashion Federation was established as an international fashion exchange platform in Tokyo, Japan, by China Fashion Association, Korea Fashion Association and Japan Fashion Association. Textile and Fashion Federation Singapore, Thai Garment Manufacturers Association and Vietnam Textile and Apparel Association joined Asia Fashion Federation respectively in 2007, 2008 and 2009.The six-nation federation is committed to the cultural exchanges between Asia countries and to promote the development of Asia fashion.
(Group Photo of Participants of Asia Fashion Federation Chairmen Meeting)
(Asia Fashion Forum)
(Visiting Liangzhu Museum)
The main agenda of the conference includes: 4th Chairman Meeting of AFF China Board, AFF Chairman Meeting, 2017 AFF China Conference Opening Ceremony and Forums. The whole event is broadcasted by online live stream in order to shorten the distance to people and enabled everyone to enjoy the fashion atmosphere. During the conference, representatives visited the site and museum of Liangzhu and headquarter of Alibaba Group to feel both the historical heritage of Chinese culture and strong pulsation of the internet era.
The Six Party Work Together for New Journey
(Leaders from China side)
(VIP Guest’s Group Photo)
On the evening of Jun 7th 2007, the opening ceremony of Asia Fashion Federation China Conference started. Chairmen of AFF member countries including AFF China Chairman Mr. Zhang Qinghui, Chairman of AFF Japan Mr. Katsuhiko Hirai, Chairman of AFF Korea Mr. Dae Yun Won, Chairman of AFF Singapore Mr. David Wang, Chairman of AFF Thailand Mr. Thavorn Kanokvaleewong and Vice Chairman of AFF Vietnam Mr. Truong Van Cam attended the opening ceremony. Guest from China side includes Former Chairman of China National Textile And Apparel Council Mr. Du Yuzhou, Secretary of the Party Committee and Secretary General of China National Textile And Apparel Council Mr. Gao Yong, Deputy Director of Consumer Goods Industry Department, Ministry of Industry and Information Technology of the People’s Republic of China Ms. Cao Xuejun, Vice Chairman of China National Textile And Apparel Council Mr. Chen Dapeng, Vice Chairman of the Chinese People’s Political Consultative Conference of Zhejiang Province Mr. Zhang Hongming, Member of Standing Committee of Hangzhou and Secretary of Yuhang District Mr. Mao Xihao, Deputy Mayor of Hangzhou Mr. Chen Xinhua, Deputy Secretary and Governor of Yuhang District Mr. Chen Rugen, Chairman of Yuhang People’s Congress Mr. Wang Honger, Chairman of Yuhang CPPCC Ms. Ruan Wenjing, etc. Entrepreneurs from the six countries, academic experts, designers, representatives of the industry relative institutes, fashion media, and leaders of related departments of Zhejiang province, Hangzhou and Yuhang District.
(Title Granting Ceremony of AFF China Secretariat)
(Title Granting Ceremony of China Startup Base for Asia Fashion Designers)
(The Granting Ceremony for E-Fashion Town Settled Designers)
(C.COLECTARE by Liu Sicong from China)
(The Centaur by Ye Ran Ji from Korea)
(Pattric Boyle by Tanyapat Srivisakorn from Thailand)
(HALINHTHU by Ha Linh Thu from Vietnam)
(aijek by Danelle Woo from Singapore)
Attendance at the opening ceremony actively offered advises and suggestions, worked together for a brighter future of Asia fashion. During the ceremony, Young Chinese designer Mr. Liu Sicong, who is also one of E-Fashion Town settled designer, allied with outstanding designers from Korea, Thailand. Vietnam and Singapore brought out a fantastic fashion show. New generation designer’s works are full of creativity and cultural confidence. Arisen with Asia fashion they have presented great vitality. It was announced on the ceremony that AFF China Board will be settled in E-Fashion Town, meanwhile E-Fashion Town was officially licensed as China Venture Base for Asia Fashion Designer and will provide entrepreneurial space for AFF designers.
(Mr. Gao Yong, Secretary of the Party Committee and Secretary General of China National Textile And Apparel Council)
(Mr. Mao Xihao, Member of Standing Committee of Hangzhou and Secretary of Yuhang District)
(Ms. Cao Xuejun, Deputy Director of Consumer Goods Industry Department, Ministry of Industry and Information Technology of the People’s Republic of China)
At the beginning of the opening ceremony, Secretary of the Party Committee and Secretary General of China National Textile and Apparel Council Mr. Gao Yong made a speech. He expressed affirmation on AFF member’s efforts on cooperation chance exploring, promotion of fashion information sharing, Asia voice delivery and leading Asia fashion to the world on the base of mutual understand and deep exchange. Member of Standing Committee of Hangzhou and Secretary of Yuhang District Mr. Mao Xihao did a comprehensive introduction to regional development of Yuhang district, and analyzed strength of fashion industry’s development in Yuhang district from aspects of culture, industry, talent, location and metropolis. Mr. Mao Xihao also detailedly introduced Linping E-Fashion Town, the host place of this event. He indicated that E-Fashion Town will take the responsibility to let the traditional garment industry glow with new vitality and make it into a highlight of Yuhang’s transformation and upgrading. Ms. Cao Xuejun, Deputy Director of Consumer Goods Industry Department, Ministry of Industry and Information Technology of the People’s Republic of China, indicated that in the context of the rapid development of information technology and Internet technology, with the upgrade of personalized, fashion, healthy green consumption, Asia fashion industry with textile and garment as representatives has great prospects for development. Holding by China, AFF conference provides a platform for China and other member countries to intensively communicate and cooperate. It will play an active role in the fashion-oriented and internationalized developing of China garment industry. Hopefully China will strengthen its connection with other AFF countries in fields of fashion design, international development, cultural spreading, brand building, model innovation and market consumption, to jointly promote influence and speaking right of Asia fashion in global industry.
(Mr. Katsuhiko Hirai, Chairman of AFF Japan)
(Mr. Dae Yun Won, Chairman of AFF Korea)
(Mr. David Wang, Chairman of AFF Singapore)
(Mr. Thavorn Kanokvaleewong, Chairman of AFF Thailand)
(Mr. Truong Van Cam, Vice Chairman of AFF Vietnam)
(Mr. Zhang Qinghui，Chairman of AFF China)
Chairman of AFF Japan Mr.Katsuhiko Hirai carded the development history of Asia Fashion Federation. He highly appreciated the diversity and foresight of AFF events. Chairman of AFF Korea Mr. Dae Yun Won’s speech indicated that Asia fashion industry should trigger a new tendency such like big data, virtual reality, artificial intelligence, mobile terminal and other emerging markets. He expects AFF to provide a platform for designers and artist from every country, so that anyone could freely exchange their concepts and come up with new ideas. Chairman of AFF Singapore Mr. David Wong believes insiders of the industry should discuss fashion technology with no boarder in the era of Internet plus and share the achievement that Singapore has already got. Chairman of AFF Thailand Mr. Thavorn Kanokvaleewong emphasized the importance of textile industry in Thailand and he expected that new lifestyle of the Internet era would be promoted. Vice Chairman of AFF Vietnam Mr.Truong Van Cam expressed that Vietnam and other member countries could take considerable progress from various cooperation. Chairman of AFF China Mr. Zhang Qinghui advocated that AFF has played an important role in delivering multi-culture of Asia to the world, cohesion of Asia fashion power, deepen the cooperation between member countries and improving the influence and speaking right of Asia fashion in the global industry. He believes Asia countries shares similar cultural background, huge fashion consumer market and intact industry chain resources. In the wake of information technology, represented by internet technology, artificial intelligence, internet of things technology widen their use in fashion industry, Asia fashion industry has been exposed to unprecedented opportunities of development. Currently, the Belt and Road strategy is being continuously promoting, by culture as bond and fashion as carrier, exchange and cooperation between China and other member countries will be accelerated.
(Broadcast Live Scene)
For the first time, the conference adopted broadcast live by internet platforms in order to maximize the impact of the conference and enhance people’s participation. The broadcast live start with Xiaochong, a three-crowned Taobao online shop owner, Liu Changqing, founder of Karey Original, Mai Zhiwen and Pan Haopeng, experienced celebrity styling designers and Wu Tianshu, designer of brand Mi Shan. The six designer re-designed fashion looks for six chosen netizens during the broadcast. After that internet celebrity Yu Xiaoxiao and Chinese famous fashion designer Mr. Wang Yutao shared their opinions on the fashion show in the main venue which contains 60 works of clothing from the 5 outstanding young Asia designers of China, Thailand, Korea, Vietnam and Singapore, and they also answered people’s questions about fashion. A debate about Internet Celebrity and Designer Who Deserve More Attention started between Dou Wei, the Executive Director of Weibo and Fu Lei, the Chairman and CEO of MOKO Beijing. Later on, the only Chinese designer Liu Sicong of the fashion show also joined the live and talked about fashion trend in the context of internet plus.
(AFF Chairmen Meeting)
(Mr. Dae Yun Won and Mr. Zhang Qinghui)
One the afternoon of June 7th 2017, Asia Fashion Federation Chairmen Meeting was successfully held. Participants include chairman and delegations from Japan, Korea, Thailand, Vietnam, Singapore and China. Chairman of AFF China Mr. Zhang Qinghui presided over the meeting. Representatives had a detailed discussion on topics of AFF conference constitution, framework and form of the conference, website design, operation and registration, etc. A consensus was reached that base on the existing communication mechanism Asia Fashion Federation will keep innovation and enrich the substance of the organization to improve the impact of it. Each member country shall uphold the principle of seeking common ground while reserving differences and constantly creating the form of organization and other aspect so that the institutional influence could be improved.
Talking About Fashion without Boarder in the Era of Internet Plus
(Mr. Chen Dapeng, Vice Chairman of China National Textile and Apparel Council and Standing Vice Chairman of China Fashion Association)
(Ms. Yang Tianxiao, Deputy Director of Huangqiu.com’s fashion industry center and Chief Editor of Fashion Channel)
(Asia Fashion Forum)
(Mr. Zhang Huaming, President of Zhejiang Elegant Prosper Group)
(Mr. Wang Dan, Senior Director of Tmall Men’s Wear Industry)
(Ms. Xie Lijing, Spokesperson of CBSI Haibao.com)
(Ms. Doreen Tan, Executive president of Textile and Fashion Federation, Singapore)
(Mr. Zhou Shaoxiong, Chairman of Fujian Sept Wolves Holding Co., Ltd.)
（Mr. Li Baohong, Chairman of Hangzhou JAC）
(Mr. Wang Yanqing, Chairman of Canada Scopmedia and Co-Founder of Photo Plus)
(Mr. Yuttana Silpsarnvitch, Secretary General of Thai Garment Manufacturers Association)
(Mr. Troung Van Cam, Vice Chairman of Vietnam Textile and Apparel Association)
June 8th 2017, 2017 Asia Fashion Forum on the topic of fashion without boarder in the era of internet plus was staged. Vice Chairman of China National Textile and Apparel Council and Standing Vice Chairman of China Fashion Association Mr. Chen Dapeng made a masterly address before the forum was officially started. The first part of the forum was presided by Yang Tianxiao, Deputy Director of Huangqiu.com’s fashion industry center and Chief Editor of Fashion Channel. Focusing on the current status and future of fashion industry in the era of internet plus, the discussion was conducted centre on topics of opportunities and challenges of fashion industry, how the online and offline integration process could be accelerated, How Asia fashion industry could expand global market by the virtue of internet and express Asia confidence, etc. 9 Asia industry leaders and opinion leaders from fashion enterprises, online platform, fashion media and international institute did brilliant sharing and discussion. The President of Zhejiang Elegant Prosper Group Mr. Zhang Huaming believes from the point of fundamental attributes, internet plus era’s requirement among fashion industry has not been changed, but both opportunities and challenges were accelerated. Combined with the development experience of his own brand he pointed out that online and offline development should be equally treated, customer needs to feel consistent brand experience and brand operation philosophy by the integration of online and offline product planning and merchandising. Chairman of Sept Wolves Mr. Zhou Shaoxiong thought the era of internet plus has influenced people’s mode of life, the advantage of this kind of influence is generally outweigh disadvantage. He also indicated that the keys of integration of online and offline are positioning and strategy. Senior Director of Tmall Men’s Wear Industry Mr. Wang Dan said for brand, the concepts of merchant service, consumer service and after-sale service must be integrated in the future. Both purchasing chain and after-sale service system need to provide better experience and perception to consumers. The spokespeople of CBSI Haibao.com Ms. Xie Lijing shared from the aspect of fashion media that under the premise of having more 4G and high speed traffic, the opportunity of fashion media is to enrich and vary forms of content presentation. Executive president of Textile and Fashion Federation, Singapore Ms. Doreen Tan talked about big data’s impact on fashion industry combined with her own work experience. Generally she believes the opportunity is greater than the challenge. Chairman of Hangzhou JAC Mr. Li Baohong indicated that in the era of internet, some new brand marketing strategy are adopted, for example the Fan Economy enabled the potential of designer and brand market to be fully explored. Combined with own experience in Canada, he also shared his opinion on Asia confidence. Chairman of Canada Scopmedia and Co-Founder of Photo Plus Mr. Wang Yanqing in-depth analyzed the connection between AI and fashion from the aspect of artificial intelligence. He believes fashion industry has a natural connection and perfectly matched with artificial intelligence. And the integration of online and offline fashion industry is an ecological chain which needs to achieve better cycle with help of technology. Secretary General of Thai Garment Manufacturers Association Mr. Yuttana Silpsarnvitch indicated that the roles of content, media and channel must be well understood when heading into the future of internet plus era. Vice Chairman of Vietnam Textile and Apparel Association Mr. Troung Van Cam believes that not only fashion industry but also any industry will benefit from the development of internet as time goes by.
(The left first: Mr. Li Chaode, Vice Chairman of China Fashion Association, Deputy Dean of Soochow University’s Graduate School, Professor of Art Institute, Doctoral Supervisor)
(Mr. Wang Dongyi, Operation Expert of Tmall Women’s Wear Industry)
(Ms. Huang Zimo, Senior Journalist of Hearst New Media)
(MS. Ye Ran Ji, Founder and Director of the Centaur)
(Ms. Ha Linh Thu, Founder and Design Director of Vietnam brand HA LINH THU)
(Mr. Wu Jianmin, Chairman of Show Long Group)
(Ms. Guo Pei, Chairman and Chief Designer of Rose Studio)
(Ms. Li Xu, CEO of MOKO Hangzhou)
(Mr. Liu Sicong, Founder and Design Director of C.COLECTARE, China Top 10 designer)
(Mr. Tanyapat Srivisakorn, Founder and Director of Thailand brand Pattric Boyle)
The second part of the forum was presided by Vice Chairman of China Fashion Association, Deputy Dean of Soochow University’s Graduate School, Professor of Art Institute, Doctoral Supervisor Mr. Li Chaode. Nine representatives from Asia fashion enterprises, online platform, fashion medias and international famous designers started deep going discussion and shared a lot of substantial information focusing on trend and feature of fashion with no national boundary, how Asia design embrace the world and how to integrate Asia fashion with world fashion by use of internet. According to representative of enterprises, Chairman of Show Long Group Mr. Wu Jianmin, fashion has boarder, the development of fashion industry should consider national condition and make full use of its advantage. Representative of online platform, Operation Expert of Tmall Women’s Wear Industry Mr. Wang Dongyi said currently fashion trend equals to consumption trend. Through internet tools consumers experience fashion by multi-dimension, multi-direction and multi-channel. Fashion of this time is more of a life opinion. CEO of MOKO Hangzhou Ms. Li Xu believes under the premise of human nature’s beauty, fashion is constantly pushed forward by demand during the de-centralization, geographical barrier breaking, border-crossing, permeation and integration process. So it is flowing, unfixed and combinable. Representative of fashion media, Senior Journalist of Hearst New Media Ms. Huang Zimo mentioned in future interaction should be more diversified, and ecosphere with stronger vitality should be constructed. She said by trans-boundary national boundaries would be broke. Internet could bring the connection between Asia countries into a higher level. Representative of designer and brand, Chairman and Chief Designer of Rose Studio Ms. Guo Pei indicated although fashion has no border but it has nationality. Country is like the root, we ought to absorb nutrition from root so that we could flourish. Meanwhile, fashion needs to break borders. We should think less about border and communicate more. Founder and Design Director of C.COLECTARE, China Top 10 designer Mr. Liu Sicong believes the feature of borderless fashion is letting fashion more diversified, enabled interaction so that designers could exert each other’s elements and design point, then learn about how to merge his own culture into design elements. Founder and Director of Korea brand the Centaur MS. Ye Ran Ji mentioned confidence of Asia comes from oriental culture, from which we can absorb a lot of inspirations. Founder and Director of Thailand brand Pattric Boyle Mr. Tanyapat Srivisakorn indicated it is very important to talk about the relationship between Asia design and the world, it is a chance to learn how to apply one’s own feature and attribute into design and make the work a hundred percent success. Founder and Design Director of Vietnam brand HA LINH THU Ms. Ha Linh Thu said in the era of internet plus designer and brand needs to make a good use of internet to get the latest information, strengthen interaction with the world so that people can understand what we’re doing.
(Live scene of the sub-forum)
(Live scene of the sub-forum)
On the afternoon of June 8th, the organizer set a sub-forum in the broadcasting room during the main forum Fashion without Border in the Era of Internet Plus. Vice President of Textile Apparel Weekly, Ms. Liu Ping as guest host to lead the discussion. President of Zhejiang Elegant Prosper Mr. Zhang Huaming, Chairman of Sept Wolves Mr. Zhou Shaoxiong, Chairman and Chief Designer of Rose Studio, famous Chinese designer Ms. Guo Pei, Founder and Design Director of C.COLECTARE Mr. Liu Sicong, Founder and Chief Designer of three-crowned Taobao online shop Xiaochong Ms. Yang Ling, and Co-Founder and Creative Director of Mishan Ms. Han Wen joined the sub-forum. Through chatting they shared their own opinions and brought us a fashion brain storm among topics including How China design embrace the world, How to balance independent design and market and How fashion industry expand market by virtue of internet, etc.
Staring a New Wave of Cyberized Fashion
(AFF topic on Weibo)
AFF China Conference is a full-time cyberized modern grand event. For the first time the conference was transmitted through internet platform which overcame the fence of space and time, and broke the wall between top designer and ordinary nitizen. The conference led a trend for future fashion conferences. One may well say the online publicity of the conference is seamless. There are pre-heating on Weibo before the event, topic discussion and promotions during the conference and heat maintaining after the conference. From the beginning of the conference, the communication ability of internet has been revealed. At first the organizing committee presented AFF Conference through #Asia Fashion Federation# by means of humor animation. The introduction of AFF, trailer of participant designers and brands have pushed the amount of topic followers on Weibo reached to 1 million before the conference’s opening. On June 8th, the number exceeded the benchmark of 3 millions. During the conference, Weibo topic #Asia Fashion Federation# ranked 14 and amount of views also surge to new high.
(Screenshot of web casting)
Yu Xiaoxiao, an internet celebrity who has more than 1.6 million followers, was invited as special host for online broadcast live of the conference in order to gather popularity and highlight the charm of fashion icon in the era of internet. As a fashion event of the whole Asia, AFF Conference has caught eyes of many fashion designers. Vanguard spirit on those designers was highlighted for the conference was hyped on the internet by their hundred thousands of fans. Online broadcast live started by 19:30 Jun 7th, audience number reached hundreds thousands within half of an hour. The flood of audience even caused a crash on the live platform. According to statistics, total PV of the 9 live platforms reached 12.35 million.
(Scene of See Now/Buy Now Event)
Another highlight of the conference is the See Now/Buy Now realization event. While the extensive spreading of AFF China Conference, the realization of designer works was also applied, it was a brand new and successful attempt. Links of designer works and their shop was embedded in the stream, which enabled audience to add what they like into their shopping cart. During the few hours of live, the number of impressions of the item reached 119668, page view reached 79470, 5956 items were added into shopping cart, 2453 orders was placed, payment times reached 2058, transaction number of single item reached 1993, transaction number of shops reached 6033, total sales amount of items reached RMB 450208 and total sales amount of shops reached RMB 2276737.
E-Fashion Town: First-class Fashion Base
Bird’s View of E-fashion Town Cultural Block
Guests participated in AFF China Conference are visiting E-fashion Town
In the morning of June 8th, over 300 distinguished guests and participants of Asia Fashion Federation China Conference 2017 made on-spot visit to E-fashion Town. The head of Linping New Town elaborated the development course, present construction status and future development of the town and displayed the development features of E-fashion Town in an all-around way.
As the hosting venue of the AFF China Conference 2017, E-fashion town is located in Yuhang District of Hangzhou, which is the main origin of Hangzhou style women’s wears, the global “internet+” innovation and entrepreneurship center, and important host city of international conferences and exhibitions. The town is specialized in fashion industry with the target of building “new landmark of fashion industry in China”. It is “China Garment Industry ‘13th Five-year’ Innovation Demonstration Base” jointly built by Yuhang District Government, China National Garment Association and China Fashion Association as well as the permanent venue of China Fashion Forum Hangzhou Summit. With the Culture and Art Center and East Lake as functional and spatial center respectively, the town arranges the fashion culture, art and historic blocks with explicit positioning and different functions in series. At present, the town has aggregated 20 top-notch domestic and overseas designers, 36 regional headquarters of garment enterprises and over 400 enterprises of various kinds.
The guests successively visited the construction site of Culture and Art Center and many enterprises settled in the town, including BBG, JAC, Heji Zhihe, Shi Jie & Janique, Fengshuiqi, Dora’s Dream, Lu Minchao’s Workshop, Wang Yutao’s Workshop, etc. to know about the status of the development and growth of fashion designers and fashion enterprises in E-fashion Town. On the same day, the splendid Century-old E-fashion Garments Exhibition was also held in the town. Local young collector Mr. Zheng Ke exhibited over 100 costumes of late Qing Dynasty and ROC period he had collected to the public for the first time.