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AFF DESIGNER 2012

AFF DESIGNER 2012

CHINA

DESIGNER : MR. Zhifeng ZHANG  zhifeng

BRAND : NE•TIGER

DESIGNER / BRAND PROFILE  : As the founder and art director of NE•TIGER, Mr. Tiger Zhang is also the Vice President of China’s Color Trends Association, and the member of Presidium of AFF China Committee; known as “China’s first luxury brand founder”. He is committed to building up a famous Chinese luxury brand and creates a “noble, elegant and sexy” style of NE·TIGER.

DESIGNER / BRAND PHILOSOPHY  : NE·TIGER, the top fashion and luxury brand of China, was founded by Mr. Tiger Zhang in 1992. As the inheritor of Chinese clothing culture and heritage, the brand always adheres to the design concept of “Integrate Antiquity and the Present, Converge Chinese and Western”, and commits to the revival of the Chinese luxury culture and emergence of the Chinese luxury brand. The Haute Couture collection of the brand is called Huafu, which represents the essence and spirit of China’s culture and history. Huafu is also called China’s National Dress.

PRODUCT CATEGORY                                     : Womenswear

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