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MAGIC, the largest fashion expo in the world partnered with JFW-IFF, the longest running fashion exhibition in Japan. This international trade fair for the fashion industries, sponsored by UBM and Senken Shimbun, took place on September 26~28 at Tokyo Big Sight. There were 21,670 visitors and more than 700 exhibitors, including numbers of brands. Within the event space there were seven zones of goods: EDIT, Men’s, Lady’s, Creator’s village, International & Sourcing, Made in Japan, and fashion goods.


The event is for retail buyers and attendees from Japan and Asia, as well as from other parts of the world, overseas buyers from over 20 countries will be invited. You will realize how international this event is once you get here; always crowded with many people from different countries. Even if you are not buyers, you will still enjoy it.




At IFF MAGIC Japan, you can meet and talk with exhibitors directly, and if they do not speak same languages as you do, there is always an interpreter, so you can negotiate with them without language barrier. I believe this IFF MAGIC Japan brings you some new ideas to your business.










About Katsuhiko HIRAI

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