THE K-FASHION PROJECT came to Intermezzo at the Javits Center for its second season on August 4th to 6th. 2013 to present Korean brands, UGIZ, Culture Call, JESSI N.Y. and Buckaroo Jeans. Created by The Korea Fashion Association, THE K-FASHION PROJECT is used to actively introduce Korean fashion to New York buyers and press. This season’s K-FASHION PROJECT hosted and styled by world-renowned stylist, Patricia Field.
Patricia Field’s involvement in THE K-FASHION PROJECT stems from her visit to Seoul in June of 2012. Invited by the Korean Government, Field visited the stores of Korean designers, including Buckaroo whom she worked with on last year’s New York showcase. “This is an opportunity for me to work with K-Fashion again and I am looking forward to styling each collection. With their own unique identities and style, I am excited they are participating in Intermezzo and hope they are able to show the essence of Korean fashion.”
“ENK International is excited to be an exclusive partner with Korea Fashion Association to showcase designs of Korean talents within our Shows. During Intermezzo Collections they will debut four brands: Buckaroo Jeans, JESSI N.Y, UGIZ, and Culture Call – bringing an Asian flare that is youthful, edgy and playful,” said ENK International.
The event included mannequins and models all styled by Patricia Field. Guests enjoy K-Pop music, Korean hors d’oeuvres and cocktails.